Behind the Scenes in 2019

The making of our first European trend collection

The making of our first European trend collection

Inspired by the luxury and opulence of the pearl, an exquisite natural jewel, the Caviar Pearl collection exudes pure sophistication and class — an ambience that was reflected on-set at the collection photoshoot thanks to the amount of world-class expertise that came together in one room for the occasion.

As Alterna's first European trend collection, this was a pivotal moment in our history, and an opportunity to really put the hairdressing finesse and creativity of the Alterna brand on show. This excitement fuelled the room on shoot-day, with the team of creative experts working together to represent the true essence of the Alterna brand through the elegance, versatility and modernity of the styles that were created.

With a team gathering from six cities across Europe and the US, experience was brought from around the world in order to deliver incredible results. Videographer, Fumi Eguchi, acknowledged this when asked what his favorite element of the shoot was.

"For me, it was the richness and diversity of the team. It was a fantastic opportunity to cooperate with very artistic and talented people from all over."

"These images could happily be on the walls of the best galleries in the world."

This sentiment was echoed throughout the team, with Fashion Stylist, Mira Uszkureit, having similar feelings. "The flow and energy was really special. It felt like creativity found its place without trying."

"...after the shoot, when I looked through the pictures for the first time. This is when I realised how special it was, and that everybody did such a great job."

This energy certainly led to results to be proud of as London-based photographer, Jack Eames, highlighted when reflecting on the final results.

Our hair artists on the day were Editorial Director, Joana Neves, who styled the looks of the collection, joined by Creative Brand Ambassador, Sabrina Dijkman, expert Hair Colorist, Viola Landsky and Lead Technical Educator, Monica Dorati.

A glimpse behind Caviar Pearl

To keep up with all collections and get the latest on new product launches, follow us on Instagram and Facebook (@alternaeurope).

Our hair artists on the day were Editorial Director, <span class="strong">Joana Neves</span>, who styled the looks of the collection, joined by Creative Brand Ambassador, <span class="strong">Sabrina Dijkman</span>, expert Hair Colorist, Viola Landsky and Lead Technical Educator, Monica Dorati.

EVENTS

Alterna Trainers from all over Europe traveled to Amsterdam this February to attend the Winter 2020 Train-The-Trainer event. An unmissable opportunity to gain hands-on experience with the latest Alterna products and techniques, the event was also an insight into upcoming launches and collections.

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