LUXURY HAIRCARE

EVENTS

Keep up to date with all the latest events from Alterna. Discover our online and physical training events, or take a peek behind the scenes of our collection photoshoots.

ALTERNA LIVE ON IGTV

For the first time in our history, Alterna are going live! Catch up on the first episode here, and follow us on Instagram (@alternaeurope) for the next instalment.

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WINTER TRAIN-THE-TRAINER 2020

Our trainers gathered from all over Europe to attend our first Train-The-Trainer event of 2020, learning how to replicate the looks from the Reflections Collection, and getting a first hand look at our new range…

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Behind the Scenes in 2020

With four sets running in parallel the studios were alive with activity - our key visual shoot, the step-by-step shoot and the social imagery shoot all in creative motion.

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Behind the Scenes in 2019

Step behind the scenes for a glimpse of the artists at work. Everyone on set works tirelessly in their field, each striving for perfection to create the extraordinary. The results speak for themselves…

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