For the first time in our history, Alterna are going live! Catch up on the first episode here, and follow us on Instagram (@alternaeurope) for the next instalment.
ExploreOur trainers gathered from all over Europe to attend our first Train-The-Trainer event of 2020, learning how to replicate the looks from the Reflections Collection, and getting a first hand look at our new range…
ExploreWith four sets running in parallel the studios were alive with activity - our key visual shoot, the step-by-step shoot and the social imagery shoot all in creative motion.
ExploreStep behind the scenes for a glimpse of the artists at work. Everyone on set works tirelessly in their field, each striving for perfection to create the extraordinary. The results speak for themselves…
Explore