With a calendar that's based around the International Fashion Week shows, Joana is a rising star in editorial styling. Regularly working backstage for esteemed global brands, such as Dior, Chanel and Givenchy, she loves shaping the trends with her own hands. This is truly evident in her flawless work on the Caviar Pearl Collection.
Creative Brand Ambassador
Educated by House of Orange and Mogeen, Sabrina has over a decade of experience working for high profile TV, fashion shows and magazines and is renowned for her specialist expertise in braiding & (bridal) updos.
Lead Technical Educator
With over two decades of experience in color and styling, Monica has built her reputation as both an encyclopaedia of product knowledge and as an inspiring trainer.
For hands-on product training, Keete is an experienced educator and motivator for your team. Her exceptional hairdressing and product knowledge will ensure you have the latest techniques and product innovation at your fingertips.
Having trained with Vidal Sassoon and then worked with Wella, Sebastian and now Alterna, Suaip is always on pace with new trends and creative input. His vision has often been called upon as an editorial hairdresser for magazines including Marie Claire, Harper's Bazaar and Cosmopolitan.
Guest Creative Educators
Award-winning hairdresser and Artistic Director of HOB salons, Akin Konizi is one of British Hairdressing's biggest talents. Renowned for their progressive style, the HOB Artistic Team have enjoyed phenomenal success on the national and international hairdressing circuit.
Alterna Trainers from all over Europe traveled to Amsterdam this February to attend the Winter 2020 Train-The-Trainer event. An unmissable opportunity to gain hands-on experience with the latest Alterna products and techniques, the event was also an insight into upcoming launches and collections.