LUXURY HAIRCARE

EDUCATORS & AMBASSADORS

Creative & Sales Education as well as Stylist Events can be organized at a venue of your choice, or alternatively at our Academy where our team will host the event and inspire your team.

JOANA NEVES

Editorial Director

With a calendar that's based around the International Fashion Week shows, Joana is a rising star in editorial styling. Regularly working backstage for esteemed global brands, such as Dior, Chanel and Givenchy, she loves shaping the trends with her own hands. This is truly evident in her flawless work on the Caviar Pearl Collection.

SABRINA DIJKMAN

Creative Brand Ambassador

Educated by House of Orange and Mogeen, Sabrina has over a decade of experience working for high profile TV, fashion shows and magazines and is renowned for her specialist expertise in braiding & (bridal) updos.

MONICA DORATI

Lead Technical Educator

With over two decades of experience in color and styling, Monica has built her reputation as both an encyclopaedia of product knowledge and as an inspiring trainer.

KEETE VIIRA

Creative Educator

For hands-on product training, Keete is an experienced educator and motivator for your team. Her exceptional hairdressing and product knowledge will ensure you have the latest techniques and product innovation at your fingertips.

SUAIP ÖZALP

Creative Educator

Having trained with Vidal Sassoon and then worked with Wella, Sebastian and now Alterna, Suaip is always on pace with new trends and creative input. His vision has often been called upon as an editorial hairdresser for magazines including Marie Claire, Harper's Bazaar and Cosmopolitan.

HOB ARTISTIC TEAM

Guest Creative Educators

Award-winning hairdresser and Artistic Director of HOB salons, Akin Konizi is one of British Hairdressing's biggest talents. Renowned for their progressive style, the HOB Artistic Team have enjoyed phenomenal success on the national and international hairdressing circuit.

EVENTS

Alterna Trainers from all over Europe traveled to Amsterdam this February to attend the Winter 2020 Train-The-Trainer event. An unmissable opportunity to gain hands-on experience with the latest Alterna products and techniques, the event was also an insight into upcoming launches and collections.

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